Free vs Paid Advertising
Hey it’s Jonas, and I got something important to talk about today. At least, i’d like to think so.
There’s a time and place for everything when it comes to marketing..
Sometimes, free advertising is the best form of advertising, and sometimes paid traffic is way better.
It depends on what you promote, and what kind of results you are after.
Let me explain:
The average person that goes online to search for make money online is someone who wants a better life.
The reason is always different, of course. Some people want to make money from home because they want to spend more time with their families, or they’re just sick of their boss/co-workers..
Others might want to travel the world, and get away from the 9-5 rat race.
Here’s one thing most people that look to make money online have in common:
They don’t have a lot of money to invest, and they’re looking to get started for free or as close to free as possible.
And that’s fine. However, what you have to understand is that you’re looking to start an online business. While it’s both easier and a lot cheaper compared to starting a brick and mortar business, there are still some inevitable costs involved, regardless of what you’re trying to achieve online.
The cost can be minimal, however. With some ‘free methods’, a domain name is all you need. You can grab one for $1-4 per year.
Typically, you need hosting as well. That will cost you roughly $6 per month.
For some methods, that’s all you need. However..since it’s practically free, expect to spend more time doing it compared to paid ads.
Anyway, let’s quickly go through a couple of methods that are free (or close to free)
and compare then to paid methods:
Free method #1:
Upload videos to YouTube and promote products that way. Use a Fiverr gig to get it to rank high on YouTube. (If the keyword you’re targeting isn’t too competitive, it might rank high on Google as well! Also, you may not even need to use a fiverr gig)
Estimated cost: $5.50 (A fiverr gig is $5, and then fiverr charges a fee of $0.50)
Estimated time: 30 minutes to many hours. This depends on if you already know what to promote, and if you want to record the video yourself when you’re talking, or if you want to just show the visitors a power point presentation with some pre written text. Both methods work well.
Some (actually, most) videos will not make you anything, or only very little. Some, however, may end up making you hundreds of dollars per month, without any additional work.
If you make 15 different videos in a month, you should be able to get at least one profitable video.
Free method #2:
Posting in Facebook groups (Note: Posting, not spamming)
You’ll have to pay $17 to get started, however, if you take action you’re likely to make that investment back within your first 48 hours. After that, it’s all profit!
Those two methods are the only ones i’m aware of that are free that actually work, if you know of other methods, feel free to share them below!
Now, let’s talk about paid traffic!
Paid traffic source #1: Bing Ads
I started using Bing in March 2015, and i’ve generated a few thousand dollars since with very little work.
Getting started is easier than you think, however, you need guidance or you risk spending a lot of money for nothing.
I personally used Chris Groves Bing PPC course
(you’ll even see some of my earnings screenshots on there!)
And here’s a quick video review of it:
Paid traffic source #2: Facebook Ads
This is actually covered in the above training as well, the Bing Ads training course.
If you’re interested in learning about Bing and Facebook ads, this is the only course you need
Chris, the person who created the course, made over $111,000 in June 2015, and one of his students generated over $40,000, and he got started in March 2015!
There’s a very active facebook group as well, where you’ll be able to talk to both Chris, his star student Steven, me, and tons of other people.
If you’re low on cash, start with this method right here. You’ll be able to see money coming into your account as soon as 12 hours from now. Once you’ve made a couple hundred dollars, start with paid traffic using this method right here.
I can’t guarantee you’ll start making $40,000 a month within just a few months, but a few thousand a month is definitely possible if you take action!
Have a great day,